Director, GTM Strategy & Operations · Insight
Leads a team of 7 across sales strategy and operations; drove seller adoption of a full Salesforce cutover for 400+ field sellers across a $5B revenue organization.
Portfolio
srishti ellson
gtm strategy & operations, insight
Srishti is Director of GTM Strategy & Operations at Insight, where she leads a team of seven running sales strategy and operations for a 400-person field organization driving over $1B in annual revenue. Her signature is AI-powered commercial systems: seller enrichment workflows, automated reporting, and compensation models the whole company runs on.
She started as an engineer, with a materials science degree from Columbia, and the systems thinking stuck. The road to Insight ran through corporate strategy at Dell working directly with Michael Dell, enterprise sales for an MIT security spinoff, and a machine-learning dog training app she founded, patented, and sold before AI was mainstream.
selected work
2025
Flagship AI platform launch
product commercialization, pipeline architecture
A flagship AI platform taken from internal tool to market-ready product in eight weeks, with four delivery organizations and marketing aligned behind a single go-to-market. The pipeline went from zero to 150+ qualified opportunities worth $22M.
2023 —
GTM operating foundation
territory & quota design, compensation, analytics
Territories, quotas, and performance analytics for 400+ field sellers driving $1B+ in revenue. Most recently: bonus and commission plans for 5,000+ employees, redesigned with AI-driven modeling and delivered 42% faster than the standard timeline.
2016 – 2017
Doggo
machine learning, zero-to-one
A dog training app that used machine learning to personalize programs, built solo before AI tooling was widely accessible. Funded by a $65K Kickstarter; the core algorithm was patented, the patent sold, and the venture exited.
resume
Download PDF ↓Experience
2025 —
2023 – 2025
Sr. Manager, GTM Strategy & Operations · Insight
Territory design, quota management, and performance analytics for 400+ sellers; $1.9M in compensation savings through data-driven incentive restructuring.
2022 – 2023
Chief of Staff to the CEO · Insight
The company’s first chief of staff; a warehouse cost and pricing overhaul worth $5M+ in annual gross profit.
2020 – 2022
Sr. Account Executive · DUST Identity
Built a Fortune 100 aerospace and electronics book from zero for an MIT-spinoff security company; clients included Airbus.
2018 – 2020
Sr. Advisor, Corporate Strategy · Dell Technologies (VMware)
One of 3 advisors working directly with Michael Dell on platform transformation strategy; led GTM for a new VMware product.
2016 – 2017
Founder & CEO · Doggo
ML-powered dog training app; $65K Kickstarter, patented the core algorithm, sold the patent and exited.
2015 – 2017
Business Development Manager · Adaptive 3D Technologies
Grew revenue from zero to $300K+ with clients including Bose, Nike, and Boeing; company later acquired by Desktop Metal.
Education
2015
BS, Materials Science & Engineering · Columbia University
2015 – 2018
CORe: Credential of Readiness · Leadership & Strategy · Harvard Business School Online
Skills
Revenue operations & GTM strategy · territory, quota & compensation design · AI-powered GTM automation · pipeline architecture & forecasting · sales enablement & team coaching · Salesforce, Clay, HubSpot & PowerBI
get in touch
For work, collaborations, or a copy of the full resume: